Summer & Peach – Refreshingly Minimalist

Black Bralette

A very refreshing and effortless online store for the Asian women, that I came across recently is Summer & Peach.

Summer & Peach Online Lingerie store displays a wonderful array of minimalist collection. Their collection is in mostly basic colors of nudes/ grays/ blacks and whites, but there in no compromise on the element of beauty. Each piece is super feminine, and you would want to grab it as soon as you see it.

 

 

 

Summer & Peaches White Bra     Summer & Peaches Black Silk Bralette     Silk Bra

You can see a very well-balanced use of silk fabrics with delicate laces to create the delicate pieces.

As they put it:

“From the struggle of putting up with bulky bras that sometimes feel a tad too pushy, comes a woman’s take on quality lingerie that’s pleasing to the eyes and better yet, your body. At SUMMER & PEACH, what’s beautiful is also comfortable.

We may not be able to help you find the perfect prince to hold you in their arms, but we have something

better — ideal intimates that will be there to embrace you every day.”

Lace Bra     Lace Bra     Lace Bra Back

And you look at the collection and you know what they mean, the pieces look like breeze, the colors, the cuts, the materials all look soft, subtle and comfortable.

Summer & PeachesThe brand is from Malaysia and they particularly focus on the Asian women. Currently they ship to Malaysia, Singapore, Brunei, Thailand, Taiwan, Hong Kong, South Korea and the best part is they

provide return/ exchange on lingerie which is a

blessing for online lingerie shoppers.

Other than the bras and panties they have a collection of lounge-wear and lingerie accessories as well. A very simple but curated collection, totally in line with their brand philosophy of simple, elegant and comfortable.

 

 

Other than the bras and panties they have a collection of lounge-wear and lingerie accessories as well. A very simple but curated collection, totally in line with their brand philosophy of simple, elegant and comfortable.

Summer & Peaches Lace Bra and PantyI spoke to the team behind the brand and they believe that the laid back kind of inner wear are taking center stage. They specifically focus on elastic wireless bralettes which embraces a woman’s natural curves. They want women to feel free in their lingerie instead of being confined in overly padded push up bras.

The customer at Summer & Peache is fashion forward and are looking for fashionable and comfy innerwear which meets their needs for style and function. The online store organises promotions and giveaways once in a while for customer engagement and promoting trials.

 

 

 

 

 

 

Summer & Peaches Skin Bra            

To sum it up the brand believes in minimalist design with neutral shades and they believe that lingerie is a garment not to be hidden, it serves as a fashion piece to complement the daily outfits.

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